A Study of Aesthetic Pleasure of Visitors to Diaspora Architecture--Take Kaiping Diaolou as an Example

Tourism has become an important way for residents to enjoy a good life, and overseas Chinese architecture is both cultural heritage aesthetic object tourism. This study takes Kaiping Diaolou in Guangdong Province as the research object, questionnaire survey was conducted on 266 tourists identify four options pleasure represent their common determinants. The results of show that: (1) diversity Diaolou, unity, typicality, novelty identity tends be consistent, dimensions are correlated. (2) agree Diaolou; tourists' education positively correlated with typicality building. provides reference tourism market development architecture.